B2B Loyalty Programs
Contractors, applicators, installers, builders’ merchants, car dealerships, workshops — they decide every day which brand to recommend, which product to install, which manufacturer to stay loyal to. A well-designed B2B loyalty programme makes exactly this decision a conscious one — and a rewarded one.
Our programmes go far beyond classic points collection. We stage loyalty as a genuine partnership: with appreciation, dramaturgy, and targeted performance animation that generates incremental output — not just rewards existing behaviour.
What Our Programmes Deliver:
- Active performance animation instead of passive Earn & Burn — through individualised goals, dynamic challenges, and gamification mechanics that activate the entire participant base
- Emotional milestones — from onboarding through the first purchase to outstanding performance: every moment is staged and celebrated
- Personalised communication — automated, yet human: the right message at the right time, triggered by the system but written with a personal touch
- Field sales integration — your field sales team is actively embedded and can send personal recognition, congratulations, and moments of connection directly through the platform
- Status levels & benefit worlds — transparent tiers motivate continuous improvement and create a sense of belonging and exclusivity
- Full rewards service — an attractive rewards world featuring physical gifts, experiences, and individual wish rewards, available across Europe
Our Technology — Platform “Happy”:
- Modular web and app platform, intuitively operable even for less digitally-savvy target groups — available in multiple languages
- Flexible data capture — depending on industry and sales structure, we support multiple ways of recording purchases:
- Invoice scan via OCR — participants upload receipts, relevant data is automatically extracted and points are credited
- Code scanning — products or packaging are equipped with individual codes, scanned via app and instantly rewarded
- API integration — direct data interface to dealers or wholesalers for fully automated transaction capture without media breaks
- PerformXcelerator — we analyse performance data to identify trends early and act before opportunities are missed
- Dynamic trigger points — automatic actions at defined thresholds: reactivation, milestone communication, bonus promotions
- Campaign manager for independent programme management by the client — across Europe
- Real-time reporting & performance controlling — all relevant KPIs at a glance; optimisation potential becomes visible before it is lost
- Segmented data management — every programme generates valuable customer insights that can be used for targeted campaigns and strategic decisions
Our Approach:
No off-the-shelf programmes. We start with a thorough analysis of the target group, the sales structure, and the strategic objectives — and develop a concept that truly fits. From the very beginning, we think in terms of dramaturgy: How is the programme launched? Which moments are staged? How is the excitement maintained throughout the entire duration?
Our modular platform offers a broad selection of proven mechanics and modules — tried and tested in practice, flexibly combinable, and always tailored to the specific goals and audience of the programme.
Curious? Book a presentation appointment or request a demo access to our B2B Loyalty Suite.
Success Stories
Sanitär & Badindustrie
KALDEWEI MEISTERCLUB – mehr als ein Bonusprogramm
Heiztechnik & SHK-Handwerk
Vaillant Exzellenz Partner Programm
IT-Distribution
ALSO EUROPEAN BONUS CLUB
Automotive
Ein besonderes Loyalitätyprogramm: THE GENTLEMAN’S CLUB
Baustoffhandel & Handwerk
Thomsit TAKE IT: Lieferschein hochladen, Punkte kassieren, Prämien holen.