Who we are

Our Team

Allow us to share a few completely objective, totally unbiased, and absolutely non-exaggerated details about us as a team. Strictly confidential, of course:

We are the greatest thing since sliced bread. All day long we celebrate, dance half-naked around our desks, play foosball, place football bets, and marvel at our own brilliance. Sometimes we swing on ropes from one wing of the office to the other (where it’s always cooler, obviously) and then slide backwards down the stairs to the warehouse — purely because the beer is colder down there and you can sit outside. Bonus points if you bring a Nerf gun to settle old scores along the way. The food situation around here is also top-notch, super healthy and balanced: we’ve got authentic Indian food right on our doorstep (gluten guaranteed), pizza-pasta or Maccies, döner, vegan chicken hearts, and pork mett — take your pick.

We have a Wednesday running group that has already produced its first hardcore marathon runners, completely unhinged Excel fetishists, the wildest Sambuca dancers west of the Yangtze, and absolute characters who enjoy wearing women’s clothing — all on the payroll. We’re also properly multicultural: we’ve got people from all corners of the world — Hesse, the Palatinate, and much further afield … yes, Bavaria too. We speak a lot, sometimes Hessian dialect, sometimes German (east and west), or Italian at lunchtime … oh right, and English too — yes yes no no … you can say “you” to me.

Only the finest girls and the coolest boys work here — real characters, if you know what we mean. And our hierarchy is as flat as our sense of humour — scout’s honour! Wrap up warm and don’t be shy.

Long story short: Genuinely great team here!

Our Story

When we decided to found Buben & Mädchen in 2011, everyone thought we were crazy. Why would anyone launch yet another agency in a completely saturated incentive market — old economy at that? Every budget was already allocated and the market was dominated by long-established German and international players…

Many of us had previously worked together at a large corporate services group, where the mantra was: develop standardised, scalable products and sell them to clients. That was never our thing. We knew that every client, every project is highly individual and needs individual solutions to truly motivate participants.

The decision was clear: Buben & Mädchen had to happen. Our success and our many, many satisfied clients have proven us right. Within just four years, we had grown into a Top 3 provider in the German rewards market — and today we are the undisputed benchmark in Germany for incentive systems and portal technology for B2B bonus programmes.

This is what success looks like — according to Focus Magazine. As a Growth Champion 2015, Buben & Mädchen ranked among the 500 most successful, fastest-growing companies in Germany (2011–2014). And not just that: within our industry (agencies/services), we were No. 1 by a wide margin — and No. 2 across all industries nationwide.

In 2016, we once again ranked among the fastest-growing companies in Germany (2012–2015) — according to Focus Magazine.

Also in 2016, we were honoured by Deloitte with the Technology Fast 50 Award — recognising the fastest-growing technology companies. The award celebrates businesses that master the balance between growth, expansion, and organisational development, building their success on new technologies across IT, communications, and life sciences.

Totally boring stuff… in 2018, Focus Magazine named us a Growth Champion again. With this hat-trick, we proved once and for all that we are no one-hit wonder — we are a genuine Champions League player with serious staying power. With a brilliant team, full commitment, courage to innovate, and above all a whole lot of fun, we make our clients happy and our order books full — and we have been doing so since day one in 2011. And we are far from done — there is still plenty to shake up in the incentive market 😉

BuM — Bang — Bang! And on we go — yet another award for Buben & Mädchen. With revenue growth of 133% between 2013 and 2016, we ranked 35th among Germany’s fastest-growing technology companies. That makes us proud recipients of the Deloitte Technology Fast 50 Award for the second time in a row — at BuM, there has only ever been one direction: up!

We are absolutely losing it — TRIPLE achieved! Deloitte honoured us in 2021 for the third time as one of the sharpest, coolest, and fastest-growing tech companies in Germany — this time for our growth of 172% between 2017 and 2020. And we owe all of this to our clients and our incredible team. We bow most formally and say Cheers & Bang*Bang Mombach! And on we go…

#fast50 for the fourth time — or as we say in Mombach: Quattro Formaggi

We’ve done it again. For the fourth time, Buben & Mädchen ranked among the 50 fastest-growing companies in the German tech industry — receiving the Deloitte Technology Fast 50 Award in 2022, following our previous wins in 2016, 2017, and 2021.

We are incredibly proud of the trust our clients place in us — and of our 50 Buben & Mädchen, whose daily dedication and creativity made this award possible once again.

Rattata BuM BANG BANG Pow — here we go again!

Buben & Mädchen named one of the top employers in Mainz! We always knew we were a pretty awesome place to work, and you’ve gone and confirmed it once again. We are proud to announce that in 2021 we once again placed at the very top of the Top Employers in the Mittelstand ranking — published annually in one of Germany’s best-known news magazines.

550,000 people cast their votes and rated a total of 38,000 companies — of which only 4,000 made it into the ranking. And yes, we are one of those that made it into the top 50%. Right here in good old Mainz, Buben & Mädchen from the wonderful Mombach claimed an absolutely incredible 5th place! We had a feeling we were pretty cool, but 5th place just like that — well, we’re allowed a little brag 😉

And while we’re at it: our kununu ratings are also well worth a look. With 4.3 out of 5 stars, we’re firmly in the race. Just a massive WOW and a heartfelt thank you to our 45 Buben & Mädchen who made this award possible in the first place!

… and yes, we’re a kununu TopCompany too 😉 Obviously in a row — 2022, 2023, 2024, 2025…

The family grows: In 2024, something wonderful happened. We thought to ourselves: why have the best IT minds only as a service provider (the team from Anynines had been developing our platforms since 2011) when you can simply bring them into the family? No sooner said than done — and since then, the diamonds from the wonderful Saarbrücken are officially one of us. The local Buben & Mädchen operate as Refine.Studio, are our subsidiary, and do what they have always done best: build technically brilliant things that make our platforms and products even sharper. Saarbrooklyn meets Mombeach — sounds like a football derby, but is actually just a very good idea. Welcome to the family, guys! 🖤

And as if that wasn’t exciting enough, 2025 brought the next big moment: Buben & Mädchen are now part of the Awardit Group (International info & DACH info) — right at the heart of the biggest, coolest, best, most brilliant, and most international incentive & loyalty group in Europe. Awardit brings together the finest minds from the Nordics (hej Sverige! 👋), from Germany and Austria and beyond — all under one roof — and we now get to play a key role in the middle of it all. That means: even more expertise, even more reach, more growth opportunities for every one of us, and plenty of international colleagues to debate loyalty & incentive mechanics with over lunch and argue about football with in the evening. In Swedish, Norwegian, Danish, Finnish, German, English, Hessian — or just with hands and feet if all else fails. We are incredibly proud to be part of this group and cannot wait for everything that is still to come. BuM goes Europe.

And isn’t it cool that there’s even a star in the logo 🙂 If that’s not a sign 😉