About us

When we decided in 2011 to found Buben & Mädchen, everyone told us we were crazy, wondering where we got the bright idea of founding yet another agency in a completely saturated incentive market (in the “old economy”, no less). All of the budgets had allegedly already been allocated and the market dominated by the long-established German and international players…

Many of us at BuM used to work together at a large service provider, where we were expected to develop standardized products that could be easily scaled and sell them to customers. That just wasn’t our thing, because we knew that every customer and every project are unique and require individual, specifically designed solutions to motivate participants successfully.

Thus, the decision was clear: Buben & Mädchen would go ahead. Our success and our many, many satisfied customers show that we were right. After just 4 years, we were among the top 3 providers in the German incentive program market and are by far the benchmark in Germany for everything involving incentive systems and portal technology for B2B bonus programs and incentive systems.

That’s success for you! “Focus” magazine said so. As the growth champion in 2015, Buben & Mädchen are one of the 500 most successful, fastest-growing companies in Germany (2011-2014)!  Not only that: we were hands-down No. 1 in our industry (agencies/service providers), and across all sectors No. 2 in Germany.
In 2016 as well, we are once again among the fastest-growing companies in Germany (2012-2015) – according to “Focus” magazine.

In 2016 we were also honored by Deloitte with the Technology Fast 50 Award, which is given to the fastest-growing companies in the technology industry. Deloitte honors companies that master the balance between growth and expansion as well as the adaptation of the organizational structures. The winners of the Technology Fast 50 Award build their basis for success on new technologies and are the fastest-growing companies in the IT, communications and life sciences industries.

Our vision

We see ourselves as an innovator in the B2B incentive market. We don’t want to merely implement projects and offer great prizes and perfect logistics, because that’s standard – all of our competitors offer the same thing. If our customers want it and give us permission to do it, we approach every task from the marketing/sales standpoint and think about how the sales performance of the participants can be improved. To do this, we look at what makes the people tick, what their needs are and what inspiring mechanisms exist and what we need to invent so that the participants will be motivated and passionately want to take part in the program.

We always try to do everything better. Better for our team. Better for each individual team member. Better for our clients. And better than our competitors.

We work hard to accomplish this. We are never satisfied with the status quo, but are always developing ourselves, our technology, our range of rewards and our services further. And we insist on getting off the beaten tracks. On the odd occasion that we can’t think up anything better, we scour the market until a better idea occurs to us.